Chris Bailey says...Here's a few things American Marketing Association might want to consider when creating surveys (or outsourcing to others) asking for insight:1. Subject line should be how my survey input will help *ME*, not the obscured aims of AMA.2. Tell me how many total questions there are to answer. Don't leave it to a percentage bar below that doesn't move after answering the first three questions. That means I'm going to *assume* there are a lot of questions and I'll feel compelled to exit without completing.3. Relatedly, don't put every single survey question on a separate page. That only reinforces how long your survey is going to take to complete.We're all busy folks. And if we don't know how our participation will impact our membership or improve service for us as members, we're less likely to do what you want us to do. Thoughts from folks who create successful customer/member surveys?
Chris Bailey says...
Here's a few things American Marketing Association might want to consider when creating surveys (or outsourcing to others) asking for insight:1. Subject line should be how my survey input will help *ME*, not the obscured aims of AMA.2. Tell me how many total questions there are to answer. Don't leave it to a percentage bar below that doesn't move after answering the first three questions. That means I'm going to *assume* there are a lot of questions and I'll feel compelled to exit without completing.3. Relatedly, don't put every single survey question on a separate page. That only reinforces how long your survey is going to take to complete.We're all busy folks. And if we don't know how our participation will impact our membership or improve service for us as members, we're less likely to do what you want us to do. Thoughts from folks who create successful customer/member surveys?
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